Company brochure content: What should you include?
30 June 2016
Create engaging content that motivates prospective sellers to instruct you.
Essential to your marketing strategy, company brochures are an effective leave behind, read by 88% of home sellers following a property valuation*. Executed well, they demonstrate professionalism, establish credibility and promote your services in a favourable light.
The information included in your company brochure should encourage prospective clients to instruct you. The more you tell, the more you sell! So what should you include?
Take this opportunity for prospective clients to get to know your agency better. How long have you been established? What are your company values? Why should they choose you over another agent?
Bullet points are a great way to get your main selling points across in a format that is easy to digest. But remember, for prospective clients, selling their home is not just a business transaction, so try adopting a personable, approachable tone to spark a connection.
Ultimately, your prospective clients want to know what you can do for them, and following valuation they will be relying on your company brochure to reiterate your offering. Make sure you present each of the services you offer clearly, thinking about what aspects will be most important to the client. If you have a lot to share about each of your services, it may be worthwhile producing individual, tailored brochures, one for sales, one for lettings and so forth.
Memberships, affiliations and awards
Use your company brochure to establish your credibility by sharing any memberships, affiliations and awards. This will make prospective clients confident that you are the best at what you do and could give you an edge over your local competition.
Not everyone will be prepared to ‘take your word for it’. Social proof is important in demonstrating the satisfaction of your previous clients and their willingness to recommend you to others. Your company brochure is the ideal place to include some testimonials that fit well with your content. Alongside your lettings section, include a testimonial from a happy landlord, or work a testimonial about your fantastic, personal customer service in to your company background.
Impress your prospective clients with a professional company brochure, and they will be expecting great things from you when it comes to marketing their property. Detail the marketing techniques you will use to achieve maximum exposure for their property.
- Which portals do you advertise with?
- Is your branch ideally situated, with properties advertised in your window?
- Do you produce quality property brochures?
- Will your client benefit from professional photography or any photo enhancement services?
- Do you advertise with the local press?
- Will you distribute details of their property to your email database of interested buyers?
Branded location map
Back up your claim of an ideal branch location with a branded map which pinpoints where your prospective clients can find you. If you have a regional network of branches, it can be helpful to showcase the area you cover by pinpointing each individual branch, with their respective contact details.
Meet the team
The age-old phrase ‘people buy people’ really does ring true in estate agency, so introduce prospective clients to your talented team. Put a face to a name and give some details as to each person’s role and qualifications. This will aid in sparking a connection and will build your case for being personable and approachable.
Local community involvement
Share any involvement with local events or initiatives in your company brochure to demonstrate the important role you play in the local community. If you are the agent that is always involved and keen to give back what you can, this will say a lot about your values as a company.
Yes, prospective clients are looking to you to sell their property, but they are also looking for advice and a helping hand throughout the process.
Providing some added extras, which demonstrate that you are there to guide them in the right direction, would be a bonus in swaying their decision on whom to instruct.
Consider including one or more of the following in your company brochure:
- A home moving checklist
- Tips on preparing their home for viewing
- Points to consider when buying a new home
- Frequently asked questions
Now is your chance to put our content tips to good use!
Until 22nd July 2016, we have an unmissable offer on the design of an eight-page company brochure and accompanying document folder.
For just £400†, our design studio will work with you to produce a unique company brochure and document folder that:
- Demonstrates professionalism
- Establishes credibility
- Promotes your services
- Makes a lasting impression
Contact us before 22nd July quoting ‘TRANSFORM 400’ and benefit from our one-off design price of just £400† for a fresh new company brochure and document folder – a saving of £120!
Call: 01670 713 330